How we create value

At Mandatum Growth Equity, we go beyond capital. We work shoulder to shoulder with management teams to help companies evolve from strong local players into internationally scalable growth platforms. Our value creation playbook focuses on five strategic pillars designed to drive long-term, sustainable growth.

Our approach is structured, but never rigid. We tailor our involvement to each company’s unique stage and ambition, providing relevant support without overstepping. We act as partners — enabling, not directing — and focus on building lasting value alongside leadership.

Flexible Capital Solutions

We provide flexible investment structures that support the company’s journey. As a partner we bring structured equity instruments tailored to context, flexibility around ownership dynamics and exit planning and alignment of incentives between founders, teams, and investors.

Human Capital

We support management teams, founders, and owners in building high-performing organizations with the talent and structure needed to scale. We believe people are the single most important driver of value—and that sustainable growth requires raising the bar on leadership. To companies we bring recruitment support for CEOs, board members, and other strategic positions, headhunter selection and access to trusted search partner, HR and leadership strategy development for scale and design of performance-driven incentive models.

Data & KPIs

We help transform company data into actionable insights that support smarter decisions and better execution. We bring design of KPI frameworks tied to strategic objectives, tools for analyzing customer behavior, churn, pricing, and growth drivers and benchmarking access and internal analytics capabilities.

Commercial Excellence

We work with management to strengthen commercial execution and go-to-market models. To companies we bring sales and marketing strategy refinement, messaging, pricing, and channel development, go-to-market team structure and playbooks as well as exit readiness planning.

Growth Levers

We help identify and activate the strategic growth initiatives with the highest impact. To companies we bring help with prioritization of market opportunities, support for international expansion and M&A execution and development of product and customer growth strategies

ESG and governance

We help implement pragmatic ESG practices and scalable governance frameworks that support sustainable value creation. To companies we bring help with ESG strategy development and tool selection, implementation of sustainability metrics and reporting and board structure design and governance processes.